AMNSQ founder Jamila Boughaba is a serial entrepreneur and an international digital and communications specialist. She came up with the idea for the company one day in the spring of 2019 while visiting her favorite barista in Dubai. Over a latte macchiato she was reflecting on the need for-, and the value of, a truly verifiable end to end sourcing chain of premium, top grade, bio organic products. She thought that there had to be a way of doing better in this area and if there wasn’t one already available then she would create it. So that’s how it all started and now customers in the Middle East and across the world are relying on Jamila and her team as a trusted supplier of premium products. It is a big responsibility and expectations are high but Jamila and the team are passionate about living up to their responsibilities and constantly exceeding customer expectations.